A/B Decisions

A/B Decisions helps you visualise A/B test results as risk and reward charts so you can make decisions with greater clarity.

The tool is built around three principles:

  • Data validity — A Sample Ratio check ensures a valid ratio between experiment groups.
  • View trends — Results trended over time present a clearer visual story of your data.
  • Understand risk — See “risk” alongside “reward” to make decisions faster.

Upload a CSV of your experiment data to get risk/reward visualisations and trend views. The approach is grounded in Bayesian expected loss and experimentation best practices.

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Iqbal Ali

Iqbal Ali

Fractional AI Advisor and Experimentation Lead. Training, development, workshops, and fractional team member.