How to determine what metrics you need for an A/B test
9/3/2020
If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...
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8 powerful levers for Conversion Rate Optimisation
8/13/2020
How we can utilise powerful conversion levers to experiment with purpose...
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Lessons in scaling and “productising” an Optimisation Process or…an exercise in cloning
7/3/2020
How does one scale themselves to avoid becoming a bottleneck? I had this problem and experimented with a solution to resolve this. In this article, I describe the process along with details on how it went...
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How to test big successfully
5/11/2020
Testing big is sometimes necessary. I've written a detailed guide about how to go about it successfully...
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A visual guide to counting traffic into your A/B test
12/8/2018
Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...
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