The Big Tech Problem and the Small Model Solution

2/3/2026

Big Tech’s AI is a climate & ethical nightmare. But there is an alternative to using their AI models, and these alternatives actually work better...

Getting started with OpenRouter

11/28/2025

Here's the easiest way to get started with using small models

An essential AI hack: thinking in terms of output

10/3/2025

When developing apps and workflows with AI, thinking in terms of outputs can be incredibly useful.

Small models: easy, addictive, and surprising

9/11/2025

The rate of progress in large language models is slowing. The rate of progress in small language models is increasing.

Buy More Junk 2

3/25/2025

Circular

3/25/2025

Data Visualisation

3/25/2025

Button Test Changes World

2/12/2025

Tech Bro Tales – AI Bollocks

1/31/2025

When hype meets reality: a satirical take on the stuff people say about AI.

Tech Bro Tales – Elon

1/31/2025

Rockets, tweets, and tunnel vision: a satirical comic about a certain billionaire.

Tech Bro Tales – Satya Nadella

1/31/2025

Empathy, cloud, and Clippy's revenge: a satirical comic about the man running Microsoft.

Tech Bro Tales - Mark Zuckerberg comic

1/31/2025

A satirical comic in which the social network's chief discovers that "move fast and break things" applies to democracy too.

Tech Bro Tales – AI Talk Croc Attack

1/31/2025

What happens when AI talk gets a bite: a satirical comic about crocodiles and tech speak.

Company That Cares

1/5/2025

Future Of Ab

12/27/2024

Making Decisions

12/24/2024

Blame The User Emp

12/11/2024

Pm Let Go

10/29/2024

Exp Elite 24

6/13/2024

Apple Id Crush

5/12/2024

Prompt Prompt

5/3/2024

Ai Alien Life

4/18/2024

Big Changes

3/7/2024

Text Chickens Office Hours

3/7/2024

Meta Analysis Lego Cropped

2/9/2024

Meta Analysis Lego

2/9/2024

Single Vs Multi Experiments

2/1/2024

Focus

1/26/2024

Newsletter

1/12/2024

200k Users

1/1/2024

Too Complex Jargon

10/3/2023

Delivery Company

9/27/2023

Go Sunset Part Two

9/20/2023

Good Company Illusion

9/14/2023

Rich Man Poor Man

8/31/2023

Silo

8/25/2023

Causality

8/16/2023

Conversion Dalek

8/10/2023

Flicker Effect

8/4/2023

Too Slow

7/18/2023

Ua Analytics Sunset Future

7/18/2023

Where My Money

5/25/2023

Dom 2

5/18/2023

Test Signoffs Unsponsored

5/10/2023

Test Signoffs Sponsored

5/10/2023

Ai Predictions 2

4/17/2023

Ai Predictions

4/16/2023

Audits

4/10/2023

Experiment Tool

3/30/2023

Experiment Tool Sponsored

3/30/2023

Lollipops

3/22/2023

Sample Envy

3/9/2023

Aesthetic Usability

2/23/2023

Cro Theatre

2/10/2023

Sunset

1/25/2023

Bayes V Freq

1/10/2023

Test Chickens

12/30/2022

Design Hypotheses

12/16/2022

Experimentation Elite

12/9/2022

Jam Aisle

12/2/2022

Responsibility

11/18/2022

Dead Cro

11/11/2022

Cro Tales 80

11/4/2022

Cro Tales Correctional Facility

10/28/2022

True Story Data

10/17/2022

How to determine what metrics you need for an A/B test

9/3/2020

If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...

8 powerful levers for Conversion Rate Optimisation

8/13/2020

How we can utilise powerful conversion levers to experiment with purpose...

Lessons in scaling and “productising” an Optimisation Process or…an exercise in cloning

7/3/2020

How does one scale themselves to avoid becoming a bottleneck? I had this problem and experimented with a solution to resolve this. In this article, I describe the process along with details on how it went...

How to test big successfully

5/11/2020

Testing big is sometimes necessary. I've written a detailed guide about how to go about it successfully...

A visual guide to counting traffic into your A/B test

12/8/2018

Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...

Nightingale Protocol

In the near future, each human possesses the Nightingale Protocol, an artificial intelligence application that activates when the host is ill...

Mild Frenzy Vol. 1

Short science-fiction, paranormal and straight-up weird stories that question our reality.

Plant Life

A detective investigates a murder where the suspect is a plant she illegally owns.

XYZ

A socially awkward Asian teenager at an all-white school accidentally unleashes his inner demons after his attempt to escape reality goes wrong.

Mr Jones's Smoking Bones

London, 1867. A troubled, drug-addled Indian man (Barzakh) is drawn into the world of secret societies and occult rituals as he investigates a murder committed by an apparent smoking skeleton.

Strange Skies

After a planeload of passengers get sucked through a wormhole into "strange skies", the fear of what lies beyond the confines of the cabin grips the passengers on board. Are there monsters outside?