1/1/2025
The AI Playbook for Research, CRO and Experimentation is the first AI playbook made by experimenters, for experimenters. Convert published it after 3,000+ hours of research and 500+ hours testing with real datasets. It’s free to download—no calls or email harassment.
I co-created it with Marcella Sullivan, Craig Sullivan, and Johann Van Tonder.
What’s inside
- For Product & Experimentation teams — Practical playbooks for Research, Discovery, Problem Statements, Ideas, Hypotheses, Copywriting, and more.
- No experience required — Step-by-step guides that help CRO, UX, and Product teams level up.
- Your AI workout — Use the playbooks as practice so you can apply the same strategies in your own workflows.
- Augment, not replace — Use AI as a collaborator to improve insights, productivity, and judgment.
The playbook includes 60+ prompts and tips to bootstrap your workflow. It covers what works and what doesn’t, based on real use.
What the playbooks help you do
- Sentiment and feedback — Get positive/negative/neutral counts from reviews; process feedback in Excel or Google Sheets.
- Voice of Customer — Treat feedback as a VOC oracle: extract themes, patterns, and counts from raw text.
- Problems and hypotheses — Explore problem taxonomies, write problem statements, and generate and refine hypotheses with AI.
- Presentations and content — Use AI to shape talks, articles, outlines, slides, and narrative.
Industry voices like Slobodan Manic (No Hacks podcast), Ruben De Boer (Online Dialogue), and Michael Aagaard have praised it for being actionable, accessible, and for spelling out what AI can and can’t do for you.
