No Hacks Podcast – Episode 144: AI Cookbook

I joined Craig Sullivan on No Hacks Podcast for Episode 144: AI Cookbook – Practical applications for UX, CRO & Experimentation, hosted by Slobodan “Sani” Manic.

What we talked about

We dug into generative AI and its applications in experimentation and CRO—how it can change the way we approach product design and user experience, and the right and wrong ways to bring AI into experimentation workflows.

  • Start small and experiment — Craig on the need to jump in and try AI tools, and on keeping human connection central in an AI-driven world.
  • AI as a lever for creativity and problem-solving — Using AI to augment how we work rather than replace judgment.
  • Keeping the human in the loop — Why the human element should stay at the forefront when integrating AI into research, UX, and experimentation.
  • Experimentation Elite — A preview of our workshop at Experimentation Elite (UK’s premier experimentation and CRO event, then 11–12 June in Birmingham).

If you work in CRO, UX, or experimentation and want to see how AI can support your work, this episode is a solid listen. The show notes also point to the AI Playbook we later co-created with Convert.

Listen to Episode 144 →
No Hacks – all episodes · Spotify · Apple Podcasts

Iqbal Ali

Iqbal Ali

Fractional AI Advisor and Experimentation Lead. Training, development, workshops, and fractional team member.