We've been working with Iqbal for the better part of a year - we had hoped to improve some conversion rates and improve our overall marketing efficiency, but we got so much more than that. Iqbal is both transparent and open with his approach, and his thinking, and we learned a great deal about what our users are looking for, why, and how we can adapt the online customer journey to better help them. Iqbal helped us look beyond basic a/b landing page testing, and to look instead at the overall customer journey - where they get stuck, where they're 'missing' something - helping us to identify new opportunities to develop our online 'product' to become a source of differentiation and value. We still have a long way to go, but I have Iqbal to thank for setting us up well, and for setting us on the path. I wouldn't hesitate to recommend him, and I hope to work with Iqbal on more projects in future - he's a credit to anyone fortunate enough to work with him.

I would highly recommend Iqbal on any CRO project. He is extremely knowledgeable and will stop at nothing to provide value to any project. His analytical and data driven approach helped us to discover many insights that we were able to use to drive website performance. Very thorough in his approach and reliable. An asset to have on any team.

I've attended many sessions in the last year and this was by far the most constructive and helpful, breaking down the concepts and applying what was learned. Thank you!